Slacktivism and Clicktivists

Slacktivism (sometimes slactivism or slackervism) is a portmanteau of the words slacker and activism.   

The word is usually considered a pejorative term that describes "feel-good" measures, in support of an issue or social cause, that have little or no practical effect other than to make the person doing it feel some amount of satisfaction. 

The acts tend to require minimal personal effort from the slacktivist. The underlying assumption being promoted by the term is that these low cost efforts substitute for more substantive actions rather than supplementing them, although this assumption has not been borne out by research.

Slacktivist activities include signing Internet petitions, joining a community organization without contributing to the organization's efforts, copying and pasting o Social Network statuses or messages or altering one's personal data or avatar on social network services. 

Research is beginning to explore the connection between the concept and modern activism/advocacy, as groups are increasingly using social media to facilitate civic engagement and collective action.

The Joint United Nations Program on HIV/AIDS  describes the term "slacktivist", saying it "posits that people who support a cause by performing simple measures are not truly engaged or devoted to making a change.

See also:

• Armchair warrior

• Armchair revolutionary

• Cause marketing………..(a type of marketing involving the cooperative efforts of a "for profit" business and                    a nonprofit for mutual benefit)

• Clicktivist ……… (a form of internet internet-based activism which includes signing online petitions)

• Sheeple  ………………….(a term in which people are likened to sheep, a herd animal)

• Virtual volunteering …..(also known as online volunteering, cyber service, telementoring and teletutoring)

Misc.
• hashtag
• meme
• metadata
• tagging

Information from Wiki

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